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E-commerce
Klaviyo
email marketing
flows
Email marketing with Klaviyo and Shopify, complete guide
CRP Digital
9 April 2026
Klaviyo er Shopify-økosystemets stærkeste e-mail-platform – og samtidig den mest underudnyttede. De fleste shops bruger 20% af platformens potentiale. Med de rigtige flows kan e-mail alene generere 25-40% af din omsætning.
1. De 7 obligatoriske flows
- Welcome series (3-5 mails) – aktiveres ved signup
- Abandoned cart (3 mails: 1t, 24t, 72t)
- Browse abandonment (1-2 mails)
- Post-purchase (thank you + cross-sell + review)
- Win-back (60-90 dage uden køb)
- VIP-flow til top-10% kunder
- Replenishment for forbrugsvarer
2. Segmentering der virker
- RFM: Recency, Frequency, Monetary
- Predicted CLV – Klaviyos AI giver dig forventet livstidsværdi
- Engagement: åbnet/klikket sidste 30/60/90 dage
- Produktkategori-affinitet
Pro-tip
Suppres din "ikke-engagerede" liste (180+ dage uden åben) før hver større kampagne. Det løfter open rate 30-50% og beskytter sender-reputation.
3. SMS – den nye guldåre
SMS har 98% open rate. Brug det sparsomt: kun til abandoned cart, ordrebekræftelse, exclusive drops. Aldrig nyhedsbreve.
4. KPI'er du skal tracke
| KPI | Mål |
|---|---|
| Open rate | 25-40% |
| Click rate | 2-5% |
| Email-attribution af omsætning | 25-40% |
| List growth/md | 5-10% |
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